Guojiao Building Materials takes root in North America
In 2014, China's ceramic industry paid unprecedented attention to the international market. Broadening its horizons to the global market is undoubtedly the embodiment of the height of every brand enterprise. So the question is, in addition to the focus on vision, what should brand enterprises do if they want to take root in foreign markets? On December 12, Jules Miller, president of the North American region of ceramic tiles, gave an exclusive interview to the reporter of "Tao Cheng Daily" during his visit to Foshan. In the interview, Jules deciphered to the reporter "what will be used to take root in the North American market".
In the interview, Jules revealed that "the main reason why he joined in the first place was the international vision and innovation ability."
In the process of exploring foreign markets, product and technical strength often receive more attention than marketing strength. And the product strength is also what makes Jules the most confident. "It has always maintained obvious advantages in terms of quality, independence, product diversity, design innovation, complete solutions, leadership, etc. It is worth mentioning that in 2009, the first global 2CM ceramic tile was created, which is very different. It pushes the perfection of the product to the extreme through the latest technology, and sells well in the global market, especially in the European market." Jules commented: Ceramic tiles in North America will open up more sales space and create more sales opportunities. In addition to competing with ceramic tiles, it also competes with cement prefabricated products, stone, etc.
The pursuit of product excellence cannot be separated from the driving force of the talent team behind it. Unlike other local Chinese companies, it has received European investment at the beginning of its establishment and has a local team dedicated to operating the European market. "There are not only first-class marketing talents, but also first-class design talents in the talent pool in North America," Jules said. More than 30 years of hard work in the ceramic industry has enabled Jules to accurately analyze and grasp product trends, and plan business strategies in North America in combination with economic trends. According to Jules, the overall trend of the US economy in the past two years is upward. "The market is also relatively optimistic, and the retail, hotel, catering, and other industries are slowly recovering, which also has a very positive impact on the building materials industry."
Due to the various advantages mentioned above, Jules believes that North America will achieve fission growth in a very short period of time.