I often hear people say SEO, what exactly does SEO mean? SEO (Search Engine Optimization), translated into Chinese as search engine optimization, is a method of "using search engine search rules to make a website rank better in search engines". The so-called optimization for search engines refers to making a website more acceptable to search engines.

The deep understanding is: through SEO, a set of marketing ideas based on search engines, to provide ecological self-marketing solutions for websites, so that websites can occupy a leading position in the industry and gain brand revenue. SEO can be divided into out-of-app SEO and in-app SEO.

      In-app SEO

    It mainly includes the link structure within the website, the tree structure of the website, and the optimization of the website's resources (articles, products, etc.).

    After a general enterprise website uses a CMS to make a website, the tree structure and link structure of the website are basically ready. All it takes is to update the original content and make in-app anchor text links.

    From this point of view, it is very important to choose an easy-to-use and SEO-friendly enterprise building website system. Dream Weaving 58 has done a very good job in this regard, including in-app anchor text (popular tags) and pseudo-static, etc., which do not require enterprises to consider.

    Out-of-app SEO

    Includes friend links and other external links.

    Whether it is friend links, social bookmarking, or the establishment of blogs, forums, and other promotion methods, they are actually doing one thing, that is: out-of-app anchor text. Regarding anchor text, we will introduce it in detail in the next chapter, and I will not say more here.

Summarizing the above two points, after the website is built, SEO needs to be done mainly by relying on two points: original content and rich anchor text. Mastering these two points, SEO is actually very simple.