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Website articles have always been a headache for many people. I really don't know how to code them, but when I think of website inclusion as the foundation of website weight, I still have to write them patiently. SEO experts have certain disciplines when updating articles on websites.
It is necessary to recognize the degree of oneself. Except for a small number of experienced experts who are original, many experts are pseudo-original articles. In fact, no one has so much time to code every day.
It is necessary to make the article generate added value, so that the search engine will enjoy it. Added value is based on comparison, that is, I do better than you, that is, I will move forward at the bottom of the blueprint, which can be used for search engines, but also for users, and from a marketing perspective.
Many times, the content of articles is copied from the past, so copying the past should enhance the value on the basis of the blueprint. This value refers to the fact that others are text types and can use pictures and texts; others are one picture, but so many; others are pictures and texts, you can add videos; others add videos, you can add video teaching; others provide solutions, you can provide solutions to download and so on.
When you are able to add value to your articles, your articles will be indexed and rank well, because you can better solve user requests.
The content that does not need to be updated consistently includes: company news (users will not be interested in company news until they appreciate the company), industry news (users are more willing to check industry news on more entrepreneurial websites), contact us and company address (this hardware information does not need to be updated).
Content that needs to be updated for a long time: customer cases (customer testimonies), which must be updated consistently to comply with the herd effect; procurement guidelines; installation statements; frequently asked questions (FAQs). In short, when your website content meets user requests, your content will be included and ranked high.
After the article is included, if a good question is tagged, it will attract more clicks, which will double the ranking.
The problem problem setting is important in two ways:
Long tail key words
It is to choose the long-tail words as the problem of the article. The advantage of this is to ensure that these words have search volume, and the ranking can bring traffic to the website in the future.
1. The first is to collect long-tail key words. You can go to Baidu Index, Baidu Coherent Search Bar, Baidu Know Q & A and other places to collect long-tail key words. One thing to face is that after we collect good key words, we must liquidate and delete the more irrelevant long-tail words.
2. The selected words will have many similar long-tail words. It is necessary to clear the similar key words all the way, and then choose one of them as the question of the article. This word must contain other key words, and the search volume is larger. If this word is ranked, searching for other similar key words will also find your website. This kind of compilation can be used to structure a large number of long-tail words on the site, which is suitable for the practice of ranking long-tail words in batches, and a large number of such long-tail word rankings can bring very good traffic and users to the website.
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